We have chosen to do a stop frame animation using fruit and vegetables. Therefore the characters we use must be loveable. After previously using fruit our group has experience of how to show emotions on small objects, we chose tomatoes because they come in small to large sizes and will be easy to draw on. When filming the couples we would prefer to use will be real couples as it will be a lot more believable, however we would need a lot of couples this could be a problem to find so many, therefore we could use people that actually know each other so there will be some connection between the two people.
Cast list:
Natalie & jack
Sophie & callum
Chloe & alex
jordan & katie
sean & ella
rory & chrissy
rob & helen
laura & simon
21 Oct 2009
treatment
Artist: Briscott
SongTitle: 3ft tall music video.
Genre: Acoustic
Target audience: easy listeners 14-35
Narrative:
On a bench: A montage of series different young couples aged 16, dressed in casual clothing and looking their age in loved up situations e.g. holding hands, cuddling, just generally looking happy together on a bench for the duration of 30 seconds. Each couple will be filmed for 3 seconds each, we will have 10 couples who know each other or are actually in a relationship to make the scene more believable. This will be filmed in mid shots; every couple will be in the exact same place as the previous couple. So when the editing is finished it will come together as a montage. This montage is being used to amplify the lyrics of being happy in a relationship and feeling close to someone special.
Garden: This will be the first small introduction of stop motion, we will take pictures of growing tomatoes over a period of time in close up shots when all the images are played after one another it will show the tomatoes growing up in a garden gradually over time, this amplifies the lyrics of ‘we’ve been growing up in the same old town from 3ft tall some of us met eyes’,. The main point of this small clip of animation is to show the tomatoes getting larger throughout there growth focusing on them still being together, this would be harder to do with people as it would involve using children, as none of our group have younger siblings it will be to hard to find a cast.
On a bench: a similar shot of the previous montage, however we will use slightly older couples aged 18 to enforce the idea of growing older with someone else, this again will be for 3 seconds each however this will not last as long as the previous montage, we will aim for about ten seconds. As before these shots will be filmed in mid shot.
Bathroom: This is another short clip of the tomatoes however this will actually be recorded. A recorded shot of the fruit sailing in a boat in a bath. This is being filmed instead of photographed as it will be impossible to capture all the sharp movements that will be made when the boat is sailing. This will be filmed close up so the camera can focus on the expressions drawn onto the tomatoes, also when close up the audience will not be able to see our hands pushing the boat along the water.
On a bench: a similar shot of the previous montage, however we will use slightly older couples to enforce the idea of growing older with someone else, this again will be for 3 seconds each however this will not last as long as the previous montage, we will aim for about ten seconds. As before these shots will be filmed in mid shot.
White background room: This will be our second use of a small stop motion animation, using post cards we will create a small background for the tomatoes to stand in front of, the postcards will be of places in the north east south and west, this is to match the lyrics of ‘we’ve been north east south and west, wouldn’t think of anything less now’. The tomatoes will be seen with small props that will move, the props will be stereotypical items of which post card is behind them.
Park: Montage of couples on a swing we decided to use a swing as it has connotations of youth as we really want the lyrics to be amplified as much as possible it will be similar shot to the previous montage, however we will use slightly older couples to enforce the idea of growing older with someone else, this again will be for 3 seconds each however this will not last as long as the previous montage, we will aim for about ten seconds. As before these shots will be filmed in mid shot.
Park: Another small clip of stop motion, the tomatoes will be swinging on the swings. This has to photographed in a close up to hide our hands moving the corners of the swing. When all the images are put together the swing will look like its moving by its self.
Bench: back to more couples a similar shot of the previous montage, however we will use slightly older couples to enforce the idea of growing older with someone else, this again will be for 3 seconds each however this will not last as long as the previous montage, we will aim for about ten seconds. As before these shots will be filmed in mid shot. Again filmed in mid shot yet close enough to be able to recognise the people are getting older
Park: Here will will film people just playing on a film, as the song gets more emotional we are thinking of using black and white as it will resemble a flash back, this could be a flash back of the older couples shown in the montage, this will be filmed in wide shot to capture all the chaos of youth.
Bathroom: This is another short clip of the tomatoes however this will actually be recorded. A recorded shot of the fruit sailing in a boat in a bath. This is being filmed instead of photographed as it will be impossible to capture all the sharp movements that will be made when the boat is sailing. This will be filmed close up so the camera can focus on the expressions drawn onto the tomatoes, also when close up the audience will not be able to see our hands pushing the boat along the water.
Bathroom: Stop motion images of a tomatoes one with a little towel round it this will be filmed in a close up.
White background room: again using post cards we will create a small background for the tomatoes to stand in front of, the postcards will be of places in the north east south and west, this is to match the lyrics of ‘we’ve been north east south and west, wouldn’t think of anything less now’. The tomatoes will be seen with small props that will move, the props will be stereotypical items of which post card is behind them.
White background: Close up of tomato ketchup being squirted into the name of the song and artist, a final close up on the title then fade to black.
Resources: Social networking sites and surveys
Crew: Beth Tom Jade
Time: 3 Weeks
Budget: £80,000
SongTitle: 3ft tall music video.
Genre: Acoustic
Target audience: easy listeners 14-35
Narrative:
On a bench: A montage of series different young couples aged 16, dressed in casual clothing and looking their age in loved up situations e.g. holding hands, cuddling, just generally looking happy together on a bench for the duration of 30 seconds. Each couple will be filmed for 3 seconds each, we will have 10 couples who know each other or are actually in a relationship to make the scene more believable. This will be filmed in mid shots; every couple will be in the exact same place as the previous couple. So when the editing is finished it will come together as a montage. This montage is being used to amplify the lyrics of being happy in a relationship and feeling close to someone special.
Garden: This will be the first small introduction of stop motion, we will take pictures of growing tomatoes over a period of time in close up shots when all the images are played after one another it will show the tomatoes growing up in a garden gradually over time, this amplifies the lyrics of ‘we’ve been growing up in the same old town from 3ft tall some of us met eyes’,. The main point of this small clip of animation is to show the tomatoes getting larger throughout there growth focusing on them still being together, this would be harder to do with people as it would involve using children, as none of our group have younger siblings it will be to hard to find a cast.
On a bench: a similar shot of the previous montage, however we will use slightly older couples aged 18 to enforce the idea of growing older with someone else, this again will be for 3 seconds each however this will not last as long as the previous montage, we will aim for about ten seconds. As before these shots will be filmed in mid shot.
Bathroom: This is another short clip of the tomatoes however this will actually be recorded. A recorded shot of the fruit sailing in a boat in a bath. This is being filmed instead of photographed as it will be impossible to capture all the sharp movements that will be made when the boat is sailing. This will be filmed close up so the camera can focus on the expressions drawn onto the tomatoes, also when close up the audience will not be able to see our hands pushing the boat along the water.
On a bench: a similar shot of the previous montage, however we will use slightly older couples to enforce the idea of growing older with someone else, this again will be for 3 seconds each however this will not last as long as the previous montage, we will aim for about ten seconds. As before these shots will be filmed in mid shot.
White background room: This will be our second use of a small stop motion animation, using post cards we will create a small background for the tomatoes to stand in front of, the postcards will be of places in the north east south and west, this is to match the lyrics of ‘we’ve been north east south and west, wouldn’t think of anything less now’. The tomatoes will be seen with small props that will move, the props will be stereotypical items of which post card is behind them.
Park: Montage of couples on a swing we decided to use a swing as it has connotations of youth as we really want the lyrics to be amplified as much as possible it will be similar shot to the previous montage, however we will use slightly older couples to enforce the idea of growing older with someone else, this again will be for 3 seconds each however this will not last as long as the previous montage, we will aim for about ten seconds. As before these shots will be filmed in mid shot.
Park: Another small clip of stop motion, the tomatoes will be swinging on the swings. This has to photographed in a close up to hide our hands moving the corners of the swing. When all the images are put together the swing will look like its moving by its self.
Bench: back to more couples a similar shot of the previous montage, however we will use slightly older couples to enforce the idea of growing older with someone else, this again will be for 3 seconds each however this will not last as long as the previous montage, we will aim for about ten seconds. As before these shots will be filmed in mid shot. Again filmed in mid shot yet close enough to be able to recognise the people are getting older
Park: Here will will film people just playing on a film, as the song gets more emotional we are thinking of using black and white as it will resemble a flash back, this could be a flash back of the older couples shown in the montage, this will be filmed in wide shot to capture all the chaos of youth.
Bathroom: This is another short clip of the tomatoes however this will actually be recorded. A recorded shot of the fruit sailing in a boat in a bath. This is being filmed instead of photographed as it will be impossible to capture all the sharp movements that will be made when the boat is sailing. This will be filmed close up so the camera can focus on the expressions drawn onto the tomatoes, also when close up the audience will not be able to see our hands pushing the boat along the water.
Bathroom: Stop motion images of a tomatoes one with a little towel round it this will be filmed in a close up.
White background room: again using post cards we will create a small background for the tomatoes to stand in front of, the postcards will be of places in the north east south and west, this is to match the lyrics of ‘we’ve been north east south and west, wouldn’t think of anything less now’. The tomatoes will be seen with small props that will move, the props will be stereotypical items of which post card is behind them.
White background: Close up of tomato ketchup being squirted into the name of the song and artist, a final close up on the title then fade to black.
Resources: Social networking sites and surveys
Crew: Beth Tom Jade
Time: 3 Weeks
Budget: £80,000
16 Oct 2009
Artist Infomation
Were an acoustic band from Warrington cheshire, England and we like jammin and making up out own songs. Theres 3 fo us in the band, Scott, Briney, and Geoff. Scott and Briney play guitar and Geoff plays drums. We all have a go at singing. Bringers got a ukuele and a 12 string guitar aswell so you can hear them from time to time. Were all good people you know what im saying.
Music is another of our interests. Were not like those people who only liiek one type though and believe anything else is rubbish because to be honest, if its good, its good. Favourites are Jack Johnson, The Kooks, Yellowcard, Oasis, COldplay, Blink and Bon Jovi.
Music is another of our interests. Were not like those people who only liiek one type though and believe anything else is rubbish because to be honest, if its good, its good. Favourites are Jack Johnson, The Kooks, Yellowcard, Oasis, COldplay, Blink and Bon Jovi.
15 Oct 2009
Costume
With our group video being partly in stop motion animation, obviously the fruit will not be wearing a costume apart from in some scenes they will be seen in stereotypical props to amplify the lyrics e.g. woolly hats, sun glasses and scarf’s will be drawn onto the tomatoes. To go with the tomato couple we will film other couples in everyday casual clothing the casual clothes will make the staged couples more realistic and more believable. Also they should be dressed correctly for their age as this will look good for when we want to capture couples growing older.
cast dessicion
We have chosen to do a stop frame animation using fruit and vegetables. Therefore the characters we use must be loveable. After previously using fruit our group has experience of how to show emotions on small objects, we chose tomatoes because they come in small to large sizes and will be easy to draw on.
fan Interview
How did you discover and why do you like Briscott?
I have known Andy for several years now, from when he started out playing guitar and writing songs for fun and seriously. His music has over time improved lyrically and emotionally, using a wider range of subject and skills to make his music better.
Briscott’s music has inspirational values from such artists such as ‘Bright Eyes’ and ‘Jack Johnson’, which is why I like Briscott’s music especially as its original but with many inspirations.
What’s your favourite song?
My favourite song by Briscott is track 6 on the CD which is called ‘3 feet tall’. I especially like this song as it has a lot of meaning to it and emotional value about growing up as children and being still together as a couple when they’re older.
I have known Andy for several years now, from when he started out playing guitar and writing songs for fun and seriously. His music has over time improved lyrically and emotionally, using a wider range of subject and skills to make his music better.
Briscott’s music has inspirational values from such artists such as ‘Bright Eyes’ and ‘Jack Johnson’, which is why I like Briscott’s music especially as its original but with many inspirations.
What’s your favourite song?
My favourite song by Briscott is track 6 on the CD which is called ‘3 feet tall’. I especially like this song as it has a lot of meaning to it and emotional value about growing up as children and being still together as a couple when they’re older.
14 Oct 2009
Lyrics
We’ve been growing up in the same old time from 3 feet tall some of us met eyes
Who knew we’d be sharing secrets for then
Things have changed yes we have changed but together we have stayed
No one knew wed be sharing secrets for ever
Thanks for this complex world
That dragged the land away from the sea so we could be together using the waves for free
We’ve been north east south and west
Wouldn’t think of anything less now
Like the waves were longing to be free
We’ve been backwards forward up and down in life
Just trying to do what’s right in life
I love the way you we joke around always spell bound
Photographs films places we’ve been put them in a box seal them in
Rain days will never ever ever be doomed
Thanks for this complex world that dragged the land away from the sea
So we could be together using the waves for free
We’ve been north east south and west wouldn’t think of any less now
Like the waves were longing to be free
I know were meant to be together we’ve been climbing trees together
Scraping our knees
Together forever
(sniffle)
Thanks for this complex world that dragged the land away from the sea
So we could be together using the waves for free
We’ve been north east south and west wouldn’t think any less now
Like the waves were longing to be free
I think were free
Who knew we’d be sharing secrets for then
Things have changed yes we have changed but together we have stayed
No one knew wed be sharing secrets for ever
Thanks for this complex world
That dragged the land away from the sea so we could be together using the waves for free
We’ve been north east south and west
Wouldn’t think of anything less now
Like the waves were longing to be free
We’ve been backwards forward up and down in life
Just trying to do what’s right in life
I love the way you we joke around always spell bound
Photographs films places we’ve been put them in a box seal them in
Rain days will never ever ever be doomed
Thanks for this complex world that dragged the land away from the sea
So we could be together using the waves for free
We’ve been north east south and west wouldn’t think of any less now
Like the waves were longing to be free
I know were meant to be together we’ve been climbing trees together
Scraping our knees
Together forever
(sniffle)
Thanks for this complex world that dragged the land away from the sea
So we could be together using the waves for free
We’ve been north east south and west wouldn’t think any less now
Like the waves were longing to be free
I think were free
7 Oct 2009
Codes and conventions
After taking our survey results into consideration we thought we should also follow the codes and convetions that apear in the music videos that we have analysed over the past weeks.
The most common factor throughout the videos was that the video amplified the lyrics in the song. When we begin to storyboard our video, we shall take this into high consideration.
How we portray the artist is also very important, the genre of music depends on the representation we will use, we have chose a rock band. Our video will be very simialr to those of other rock bands. This includes a performance which is a common aspect of a rock video, this will iclude lip syncing. To help portray the artist we will also consider the mise en scene to emphasise the bands personality.
When we start to edit out video, we need to make sure that the edits match the pace of the music.
There should be a wide variety of camera angles, alot of close ups, tracking shots and crane shots should be used to follow the usual conventions of a music video.
The simple narrative of our videos should be linear as most videos are, also it should come to a close, a music video is a short film which should come to an ending, no cliff hanger will be in our music video. The story line should be quite simple, yet not boring. To match the simple narrative we will use a simple realistic setting, this is a very common convention in the music videos we have watched. We need to attract people with our video, we will use special effects however in the time space that we have we will have to use quite simple special effects, which is an advantage to us as most videos use simple effects such as slow motion very often.
The most common factor throughout the videos was that the video amplified the lyrics in the song. When we begin to storyboard our video, we shall take this into high consideration.
How we portray the artist is also very important, the genre of music depends on the representation we will use, we have chose a rock band. Our video will be very simialr to those of other rock bands. This includes a performance which is a common aspect of a rock video, this will iclude lip syncing. To help portray the artist we will also consider the mise en scene to emphasise the bands personality.
When we start to edit out video, we need to make sure that the edits match the pace of the music.
There should be a wide variety of camera angles, alot of close ups, tracking shots and crane shots should be used to follow the usual conventions of a music video.
The simple narrative of our videos should be linear as most videos are, also it should come to a close, a music video is a short film which should come to an ending, no cliff hanger will be in our music video. The story line should be quite simple, yet not boring. To match the simple narrative we will use a simple realistic setting, this is a very common convention in the music videos we have watched. We need to attract people with our video, we will use special effects however in the time space that we have we will have to use quite simple special effects, which is an advantage to us as most videos use simple effects such as slow motion very often.
6 Oct 2009
Survey Results
The results of our survey are as followed:
When we asked 30 people questions about what they preferred to see in a music video, to help us create the perfect video for our target audience.
In the 30 people that we asked 16 were female and 14 were male.
4 of whom were 16 8 were eighteen and 18 were seventeen, this concludes that we will have to be basing our music video around the specific results, in summery we will have to use ideas and points based on the age and gender.
The majority of the people we asked only watch videos for less than one hour a day, therefore a video should really statnd out and intrigue the audience into watching ours.
The most popular music channel was MTV and was also the most popular to watch. Our video should be something very simliar to those MTV play this should create a bigger audience and better feedback.
The preferred music genre is rock; therefore we will use a rock band to correspond with our results.
However the most popular music video is Beyonce - Single ladies which is a poplar R&B artist. Therefore our video could have some elements of an R&B video. This however would be hard to create as most videos for R&B artists involve clubs, which our group will not be able to film in legally.
The least popular music video was Lady Gaga – Poker face and Westlife – Mandy which are both pop songs so we can gather from our results that pop videos are the least popular.
The most popular artist at the moment which is suggested from our results is Calvin Harris, who is an electro artist, the editing in the videos are usually fast paced to match his up tempo genre.
When asked if they prefer narrative or performance based videos 18 people prefer narrative where as 12 people like performance based videos, this contradicts with our pervious result of the preferred genre being rock as most rock videos are usually performance based.
Furthermore when asked if they prefer linear to non-linear, 18 people prefer linear and 12 people prefer non linear, therefore our music video shall be linear.
The most popular setting for a music video is a city with 8 votes, this could be a possible setting for our music video, however it could be quite a problem trying to organise trying to get the group together at the same period of time in this setting. The next most popular areas are a house and a field which both got 6 votes, these areas are a lot easier to get to and organise so they could be more convenient setting to shoot our music video.
We asked the question, should the video include the band or artist? Our results show that people prefer to see the artist/band, this could correspond with our most popular genre of rock.
We then asked if they should play as themselves or a character, themselves was the most popular choice.
Our results also show that the audience prefer a music video to illustrate the lyrics. So when choosing our song we as a group need to focus on the lyrics, which ever song has the most simple lyrics to portray we will use.
When asked if they prefer slow or fast music, they chose fast, therefore our music video should correspond with our results and be faced paced editing.
Yet the video should be realistic as this is the preferred choice of our target audience. This will be easier for our group, as we have a limited time.
The video will also be in colour as only 13 people enjoy this effect. This is ironic as the most popular video, Beyonce - Single ladies, is in Black & white throughout the video.
We have also decided to not use a dance routine in our video as 19 people dont like to see them this is another benifit for our group as we do not have the time to choreograph a routine.
Were going to have an animal because this is what they want to see. An animal will automatically make our video more loveable, the majoirty of our questionares were answered by girls, stereotypically they will really enjoy the cute loveable animal aspect of our video.
We also asked what the audience would like to see in the digi pack, a DVD was the most popular choice, as this could be quite hard to produce we could opt for the second highest result which was artwork.
When we asked 30 people questions about what they preferred to see in a music video, to help us create the perfect video for our target audience.
In the 30 people that we asked 16 were female and 14 were male.
4 of whom were 16 8 were eighteen and 18 were seventeen, this concludes that we will have to be basing our music video around the specific results, in summery we will have to use ideas and points based on the age and gender.
The majority of the people we asked only watch videos for less than one hour a day, therefore a video should really statnd out and intrigue the audience into watching ours.
The most popular music channel was MTV and was also the most popular to watch. Our video should be something very simliar to those MTV play this should create a bigger audience and better feedback.
The preferred music genre is rock; therefore we will use a rock band to correspond with our results.
However the most popular music video is Beyonce - Single ladies which is a poplar R&B artist. Therefore our video could have some elements of an R&B video. This however would be hard to create as most videos for R&B artists involve clubs, which our group will not be able to film in legally.
The least popular music video was Lady Gaga – Poker face and Westlife – Mandy which are both pop songs so we can gather from our results that pop videos are the least popular.
The most popular artist at the moment which is suggested from our results is Calvin Harris, who is an electro artist, the editing in the videos are usually fast paced to match his up tempo genre.
When asked if they prefer narrative or performance based videos 18 people prefer narrative where as 12 people like performance based videos, this contradicts with our pervious result of the preferred genre being rock as most rock videos are usually performance based.
Furthermore when asked if they prefer linear to non-linear, 18 people prefer linear and 12 people prefer non linear, therefore our music video shall be linear.
The most popular setting for a music video is a city with 8 votes, this could be a possible setting for our music video, however it could be quite a problem trying to organise trying to get the group together at the same period of time in this setting. The next most popular areas are a house and a field which both got 6 votes, these areas are a lot easier to get to and organise so they could be more convenient setting to shoot our music video.
We asked the question, should the video include the band or artist? Our results show that people prefer to see the artist/band, this could correspond with our most popular genre of rock.
We then asked if they should play as themselves or a character, themselves was the most popular choice.
Our results also show that the audience prefer a music video to illustrate the lyrics. So when choosing our song we as a group need to focus on the lyrics, which ever song has the most simple lyrics to portray we will use.
When asked if they prefer slow or fast music, they chose fast, therefore our music video should correspond with our results and be faced paced editing.
Yet the video should be realistic as this is the preferred choice of our target audience. This will be easier for our group, as we have a limited time.
The video will also be in colour as only 13 people enjoy this effect. This is ironic as the most popular video, Beyonce - Single ladies, is in Black & white throughout the video.
We have also decided to not use a dance routine in our video as 19 people dont like to see them this is another benifit for our group as we do not have the time to choreograph a routine.
Were going to have an animal because this is what they want to see. An animal will automatically make our video more loveable, the majoirty of our questionares were answered by girls, stereotypically they will really enjoy the cute loveable animal aspect of our video.
We also asked what the audience would like to see in the digi pack, a DVD was the most popular choice, as this could be quite hard to produce we could opt for the second highest result which was artwork.
Taylor Swift you belong with me
Taylor swift you belong with me
The video begins with a zoom which automatically lets us see into the life of lead singer Taylor Swift. This is followed by a fade into a mid shot of a young teenage boy in a window which then cuts to a shot off the singer in a facing opposite window also in a mid shot. The slow edits match with the song as it’s quite simple. An over shoulder shot shows the audience that she’s looking into his room, giving the audience the impression that she likes him. The camera then cuts between the two of them back and to whilst they hold up notes. Their performance amplifies the lyrics as they both seem fed up with their ‘typical Tuesday night’. As the camera closes up on a note she’s writing he shuts his window in which we see her facial reaction in a reflection and it becomes very apparent she is in love.
The video is in direct as she is just simply a girl in a story not performing; however to emphasis her sweet girl next door image she has created for herself, she dances around her bedroom singing along to her song, representing her as quite a nerdy but still nice girl. A very interesting match on action is used when she moves around her room her clothes change through the stereotypes of teenagers, such as a gothic girl to a hippy bohemian character. This also amplifies with the lyrics saying that she is different from the girly ‘short skirt’ wearing cheerleaders at her school. She is then back in her first costume, where she is seen as herself. Her costume is a large white t-shirt which has been drawn on, this shows her unique creative side, this is also accompanied by a prop, she is wearing big round glasses giving connotations of a geeky, intelligent school girl.
The next scene fades into a mid shot of her reading a large book, this also plays with the fact she’s more intellectual than others. He appears in shallow focus and as soon as she notices him he becomes in focus. A simple two shot shows the deep connection between the two characters which is then followed by a over the shoulder shot where we see her looking directly into his eyes which is really emphasising the fact she really likes him. Then a close up of her facial reaction shows her disappointment when he jumps into his girlfriends red car a colour she is constantly seen in giving her devil like connotations. The video becomes non linear when there is a flash forward to a football game which shows her as a band geek in comparison of the boys girlfriend as a cheerleader. Then it cuts back to a close up of her alone on the bench her performance also helps to amplify the lyrics.
All the editing in the video is well matched to the song, the tempo fits the cuts perfectly as well as a short dance routine performed by the cheerleaders. A shot reverse shot reveals the couple arguing over another boy the camera sticks to the 180 degree rule. The next scene is back where the two characters began swapping notes in their windows. A point of view shot from his window shows that he was looking at her first, showing the audience he cares for her. A mid shot now shows his disappointed face when she tells him she’s not going to the school dance, which is in comparison to when she was disappointed early on in the video. The camera then closes up on the note she was half way through writing at the start of the video to reveal it says ‘I love you’. The camera fades to black then to a shot of her walking into the school dance, her costume is a long white gown, she is seen as innocent and harmless whilst his ex girlfriend is wearing a deep red dress and is shown as devilish. As the beat kicks in the geek and the boys eyes meet and they walk over to each other, this is shown in a wide shot so the audience can catch the reactions of the other school children’s faces, they all become out of focus the new couple are the only two people in the room that now matter. A short close up of his ex girlfriends face shows her anger the camera is quick to go back to the couple, showing each other matching notes of ‘I love you’ in close ups. The camera zooms in on the two kissing at the video fades to black.
This video shows representations of the typical teenage high school stereotypes, by showing Taylor in all the ‘misfit’ stereotypes helps her to become more loveable as a role model to young girls who don’t want to follow the Barbie doll image most artists seem to be representing. The video has a lot of connotations of hope with all her white costumes to emphasise this, the video really forced the idea that in the end the good girl will win, that sometimes its really brains before beauty. The genre of this song is a country pop song which will be listened to by young girls aged 12-16.
The video begins with a zoom which automatically lets us see into the life of lead singer Taylor Swift. This is followed by a fade into a mid shot of a young teenage boy in a window which then cuts to a shot off the singer in a facing opposite window also in a mid shot. The slow edits match with the song as it’s quite simple. An over shoulder shot shows the audience that she’s looking into his room, giving the audience the impression that she likes him. The camera then cuts between the two of them back and to whilst they hold up notes. Their performance amplifies the lyrics as they both seem fed up with their ‘typical Tuesday night’. As the camera closes up on a note she’s writing he shuts his window in which we see her facial reaction in a reflection and it becomes very apparent she is in love.
The video is in direct as she is just simply a girl in a story not performing; however to emphasis her sweet girl next door image she has created for herself, she dances around her bedroom singing along to her song, representing her as quite a nerdy but still nice girl. A very interesting match on action is used when she moves around her room her clothes change through the stereotypes of teenagers, such as a gothic girl to a hippy bohemian character. This also amplifies with the lyrics saying that she is different from the girly ‘short skirt’ wearing cheerleaders at her school. She is then back in her first costume, where she is seen as herself. Her costume is a large white t-shirt which has been drawn on, this shows her unique creative side, this is also accompanied by a prop, she is wearing big round glasses giving connotations of a geeky, intelligent school girl.
The next scene fades into a mid shot of her reading a large book, this also plays with the fact she’s more intellectual than others. He appears in shallow focus and as soon as she notices him he becomes in focus. A simple two shot shows the deep connection between the two characters which is then followed by a over the shoulder shot where we see her looking directly into his eyes which is really emphasising the fact she really likes him. Then a close up of her facial reaction shows her disappointment when he jumps into his girlfriends red car a colour she is constantly seen in giving her devil like connotations. The video becomes non linear when there is a flash forward to a football game which shows her as a band geek in comparison of the boys girlfriend as a cheerleader. Then it cuts back to a close up of her alone on the bench her performance also helps to amplify the lyrics.
All the editing in the video is well matched to the song, the tempo fits the cuts perfectly as well as a short dance routine performed by the cheerleaders. A shot reverse shot reveals the couple arguing over another boy the camera sticks to the 180 degree rule. The next scene is back where the two characters began swapping notes in their windows. A point of view shot from his window shows that he was looking at her first, showing the audience he cares for her. A mid shot now shows his disappointed face when she tells him she’s not going to the school dance, which is in comparison to when she was disappointed early on in the video. The camera then closes up on the note she was half way through writing at the start of the video to reveal it says ‘I love you’. The camera fades to black then to a shot of her walking into the school dance, her costume is a long white gown, she is seen as innocent and harmless whilst his ex girlfriend is wearing a deep red dress and is shown as devilish. As the beat kicks in the geek and the boys eyes meet and they walk over to each other, this is shown in a wide shot so the audience can catch the reactions of the other school children’s faces, they all become out of focus the new couple are the only two people in the room that now matter. A short close up of his ex girlfriends face shows her anger the camera is quick to go back to the couple, showing each other matching notes of ‘I love you’ in close ups. The camera zooms in on the two kissing at the video fades to black.
This video shows representations of the typical teenage high school stereotypes, by showing Taylor in all the ‘misfit’ stereotypes helps her to become more loveable as a role model to young girls who don’t want to follow the Barbie doll image most artists seem to be representing. The video has a lot of connotations of hope with all her white costumes to emphasise this, the video really forced the idea that in the end the good girl will win, that sometimes its really brains before beauty. The genre of this song is a country pop song which will be listened to by young girls aged 12-16.
Dizzee Rascal Holiday
dizzee rascal holiday
The video begins with a long shot, in which we see a tall attractive woman in a bikini and heels; she appears to be quite promiscuous. Her lack of clothing emphasises this along with her arguing on the phone to a boy who appears to be a boyfriend. As the music starts the editing matches the fast tempo of the song by cutting from different scenes of a party. It becomes very apparent that the people are obviously on holiday, wearing swim wear and loud vibrant shirts amplify the holiday theme.
As the lyrics begin, the main star Dizzee rascal performs direct to the camera in a series of close up and mid shots, it’s clear he’s the main star. He is surrounded by young beautiful women and is being represented as a ‘jack the lad’ dominant male who can easily date anyone at this party, which is just full of women the only men in the whole party are the rappers and singers, this emphasis there dominance and also makes the women seem like there only there to be looked at.
The narrative of the video is linear the lead girl is now being tracked by the camera as she walks through the party, her walk seems to be in slow motion which contrasts with the tempo of the song and also contrasts with the more quicker cuts to the other girls, she is more important.
To show the amplification of the music video a crane shot is used, where we get a good view of the scale of the party and the setting, they appear to be in some large luxurious villa or glamorous hotels pool area. There are even more fast cuts which are mid shots or tracking shots of young women who are having a good time drinking the stereotypical holiday drinks such as cocktails.
Dizzee Rascals costume is very loud and vibrant he has different costumes in the video, he is first seen in a very loud holiday shirt witch is a bright blue busy patterned piece, he then later is seen wearing a sharp white and yellow suit, this portrays him as quite the show of and a flashy character. The other singer is not as vibrant but is still in the usual t-shirt and shorts outfit which you would expect to see on a holiday, the costumes help to emphasise that there abroad somewhere hot and quite popular for young adults to be like Ibiza. The props also emphasise the holiday theme, exotic plants and cocktails are seen throughout the video. Sunglasses are constantly being shown in close ups and mid shots of the girls, whom are all wearing bikinis, this is used for two reasons: to enlighten the audience to know how high the temperature is but also helps sell the video to a male audience as the women are barely clothed.
This video represents the stereotypical young adult’s holiday to Ibiza or any other young clubbing hot spot. The girls are shown to be quite wild and there is a huge sense of freedom, there on holiday having a good time. There are a lot of connotations towards glamour and luxury throughout the video; he is clearly living the lifestyle that every male would like to live. The most obvious representation is of the main star Dizzee Rascal being able to have any girl he wants. As he in shown at the end of the video going into a expensive car with the lead girl, he gives a cheeky big headed glance to the camera to show he’s obviously happy to be going away with her.
The genre of this is rap and R&B as the featuring vocalist is a well known R&B singer, the audience of this music would be around 17 to 23 late teens and young adults.
The video begins with a long shot, in which we see a tall attractive woman in a bikini and heels; she appears to be quite promiscuous. Her lack of clothing emphasises this along with her arguing on the phone to a boy who appears to be a boyfriend. As the music starts the editing matches the fast tempo of the song by cutting from different scenes of a party. It becomes very apparent that the people are obviously on holiday, wearing swim wear and loud vibrant shirts amplify the holiday theme.
As the lyrics begin, the main star Dizzee rascal performs direct to the camera in a series of close up and mid shots, it’s clear he’s the main star. He is surrounded by young beautiful women and is being represented as a ‘jack the lad’ dominant male who can easily date anyone at this party, which is just full of women the only men in the whole party are the rappers and singers, this emphasis there dominance and also makes the women seem like there only there to be looked at.
The narrative of the video is linear the lead girl is now being tracked by the camera as she walks through the party, her walk seems to be in slow motion which contrasts with the tempo of the song and also contrasts with the more quicker cuts to the other girls, she is more important.
To show the amplification of the music video a crane shot is used, where we get a good view of the scale of the party and the setting, they appear to be in some large luxurious villa or glamorous hotels pool area. There are even more fast cuts which are mid shots or tracking shots of young women who are having a good time drinking the stereotypical holiday drinks such as cocktails.
Dizzee Rascals costume is very loud and vibrant he has different costumes in the video, he is first seen in a very loud holiday shirt witch is a bright blue busy patterned piece, he then later is seen wearing a sharp white and yellow suit, this portrays him as quite the show of and a flashy character. The other singer is not as vibrant but is still in the usual t-shirt and shorts outfit which you would expect to see on a holiday, the costumes help to emphasise that there abroad somewhere hot and quite popular for young adults to be like Ibiza. The props also emphasise the holiday theme, exotic plants and cocktails are seen throughout the video. Sunglasses are constantly being shown in close ups and mid shots of the girls, whom are all wearing bikinis, this is used for two reasons: to enlighten the audience to know how high the temperature is but also helps sell the video to a male audience as the women are barely clothed.
This video represents the stereotypical young adult’s holiday to Ibiza or any other young clubbing hot spot. The girls are shown to be quite wild and there is a huge sense of freedom, there on holiday having a good time. There are a lot of connotations towards glamour and luxury throughout the video; he is clearly living the lifestyle that every male would like to live. The most obvious representation is of the main star Dizzee Rascal being able to have any girl he wants. As he in shown at the end of the video going into a expensive car with the lead girl, he gives a cheeky big headed glance to the camera to show he’s obviously happy to be going away with her.
The genre of this is rap and R&B as the featuring vocalist is a well known R&B singer, the audience of this music would be around 17 to 23 late teens and young adults.
1 Oct 2009
Chemical Brothers Hey boy hey girl
Chemical brothers .
The music video for ‘Hey boy Hey girl’ by the Chemical Brothers beings with a tracking shot down the middle of a coach, the young children on board are in school uniforms this show they are on a school trip, when the camera finds the videos main character we see her in a mid shot then the camera closes up on her hands then closes up on a book about skeletons the audience become aware of the fact she has a slight obsession with bones. The high angle shot which is being used lets the audience know she is not of the highest importance or significance this is emphasised by a low angle shot of a boy who has just spat on her book, the camera is looking up to him, this corresponds with the idea of her not being the most significant person. The video is clearly a narrative based video; there is no performance in sight we as an audience are just peering in.
The next shot is a medium long shot of the children running their performance is very stereotypical of what you would expect to see on a school trip for children of their age, this gives shot gives connotations of freedom. A special effect of slow motion is also being used to emphasise their freedom and chaos, they could be hinting on the fact that their freedom won’t last forever. This idea is backed up when a mid shot of an older teenage boy in a hoodie is sat on a bench, he doesn’t look free or hopeful, and he looks defeated as if he’s not got much potential in life, no sense of freedom. As the video continues a high angle wide shot is used to get a good understanding on how large the building they are in is, or it could be quite an average size yet to the children it’s huge. The girl is then seen again looking at bones throughout the museum her obsession is constantly being brought up to really highlight her fascination. The real highlight of her obsession is when the young boy from the coach tries scaring her with a skull she inst phased in the slightest by the skull which a normal girl of her age would normally be scared off. After chasing him down the stairs she breaks her wrist the camera zooms into her X-rays and a graphic match is used to link us to the next location of her bathroom she takes the X-rays away from the light, which is another sign she has been looking at bones. She then brushes her teeth in which her body turns into an animated skeleton; this elliptical edit now brings us to her as an early twenty year old.
Special effects such as CGI are used when she opens a toilet cubical after her water bottle, which was tracked by the camera as it rolled into the cubical; there she finds two skeletons making love. The hallucinations and props of bottled water suggest drug abuse. As the camera tracks her leaving the toilet she enters a club where everyone is drinking water which really enforces the idea of drug abuse, she then leaves to go to another room. The music becomes more up tempo to match this strobe flashing lights are used. More CGI is used when the whole dance floor becomes skeletons. The camera tracks her leaving the club and getting a taxi home.
The music video is linear as it follows the girl through her life, the elliptical editing shows us the parts we as an audience need to see, we don’t go through the whole journey there is a big jump, which amplifies the lyrics of ‘here we go’. Another amplification of a lyric would obviously be the ‘hey boy hey girl’ these lyrics match with the class of school children. This amplified video creates a futuristic image for the band, it’s a strange video for a different type of music, it has connotations of the dance culture drugs, clubs and sex which are a negative view on their genre of music, and this indirectly promotes the band. The audience of this video would start from a young age of sixteen up to thirty.
The music video for ‘Hey boy Hey girl’ by the Chemical Brothers beings with a tracking shot down the middle of a coach, the young children on board are in school uniforms this show they are on a school trip, when the camera finds the videos main character we see her in a mid shot then the camera closes up on her hands then closes up on a book about skeletons the audience become aware of the fact she has a slight obsession with bones. The high angle shot which is being used lets the audience know she is not of the highest importance or significance this is emphasised by a low angle shot of a boy who has just spat on her book, the camera is looking up to him, this corresponds with the idea of her not being the most significant person. The video is clearly a narrative based video; there is no performance in sight we as an audience are just peering in.
The next shot is a medium long shot of the children running their performance is very stereotypical of what you would expect to see on a school trip for children of their age, this gives shot gives connotations of freedom. A special effect of slow motion is also being used to emphasise their freedom and chaos, they could be hinting on the fact that their freedom won’t last forever. This idea is backed up when a mid shot of an older teenage boy in a hoodie is sat on a bench, he doesn’t look free or hopeful, and he looks defeated as if he’s not got much potential in life, no sense of freedom. As the video continues a high angle wide shot is used to get a good understanding on how large the building they are in is, or it could be quite an average size yet to the children it’s huge. The girl is then seen again looking at bones throughout the museum her obsession is constantly being brought up to really highlight her fascination. The real highlight of her obsession is when the young boy from the coach tries scaring her with a skull she inst phased in the slightest by the skull which a normal girl of her age would normally be scared off. After chasing him down the stairs she breaks her wrist the camera zooms into her X-rays and a graphic match is used to link us to the next location of her bathroom she takes the X-rays away from the light, which is another sign she has been looking at bones. She then brushes her teeth in which her body turns into an animated skeleton; this elliptical edit now brings us to her as an early twenty year old.
Special effects such as CGI are used when she opens a toilet cubical after her water bottle, which was tracked by the camera as it rolled into the cubical; there she finds two skeletons making love. The hallucinations and props of bottled water suggest drug abuse. As the camera tracks her leaving the toilet she enters a club where everyone is drinking water which really enforces the idea of drug abuse, she then leaves to go to another room. The music becomes more up tempo to match this strobe flashing lights are used. More CGI is used when the whole dance floor becomes skeletons. The camera tracks her leaving the club and getting a taxi home.
The music video is linear as it follows the girl through her life, the elliptical editing shows us the parts we as an audience need to see, we don’t go through the whole journey there is a big jump, which amplifies the lyrics of ‘here we go’. Another amplification of a lyric would obviously be the ‘hey boy hey girl’ these lyrics match with the class of school children. This amplified video creates a futuristic image for the band, it’s a strange video for a different type of music, it has connotations of the dance culture drugs, clubs and sex which are a negative view on their genre of music, and this indirectly promotes the band. The audience of this video would start from a young age of sixteen up to thirty.
Lily Allen Smile
Lilly Allen
Lilly Allen’s video for smile begins with her in her in a red bedroom, the red gives connotations of devilish, as the lyrics suggest she is quite bitter. The camera zooms in on her in her trade mark big gold jewellery as a way for the audience to recognise her. There is a flash back of her in the same room cuddling asleep with a boy on her bed. The video has a non linear narrative. Cuts of her comfort eating are shown in comparison with the loved up flash backs to represent a break up or an argument has happened, when she begins to sing which is direct to the audience, it becomes apparent her boyfriend cheated on her. Close ups on her face show the vulnerable side, her performance and facial expressions show her as hurt and vulnerable. She is being shown as a normal every day girl this is emphasised with her casual outfit and trainers which later became another trade mark for the solo singer.
The next shot is of her outside, the setting seems to be a working class area, no where special which also enforces the idea of her being just a normal every day girl. Youths in hooded jumpers and tracksuit bottoms correspond with the working class area. The hooded youths then attack the suspected ex boyfriend, the director of the video is really enforcing the run down working class area to the audience, he wants them to know its not a posh town. As he is being attacked the camera cuts to a shot of the lead singer smiling which amplifies the lyrics. The broken up couple then go to a stereotypical working class local café.
The slow edits match the beat of the music, a mid shot, shot reverse shot is being used in the café as the two talk over cups of tea another representation of working class Britain, the video then cross cuts to two large built men destroying his apartment then back to the couple then back to the men. Close ups of them two destroying his personal belongs are shown, to highlight how angry upset he has made her which corresponds with the devil like image her room portrayed at the start, she has now gone from a vulnerable character to quite a bitter girl. Every time she does something nasty towards the man, a shot of her smiling or laughing is always used this is to amplify the lyrics and relate the song to the video. Faster edits are now being used as the song becomes faster, the editing cross cuts from him trying to get to the toilet to her on her bed laughing at the computer, the camera is also looking up to her now, where as in the beginning it just panned around her from front on. This angle is used to show she is getting over him, that she actually does have control over his life at this moment in time. To correspond with this the camera is now looking down on him as he goes to the toilet. A series of shots where he is performing as angry shows she’s finally getting her own back Lily’s performance however shows she is happy with what’s happening.
No special effects are used in this video; however it could be argued that towards the end when she is performing straight to the camera in tracking shot of her walking down a town or city strip, that a blue screen is being used. The final shot of the video is of the main star lily smiling, she feels finally she has got one over on her old boyfriend.
This video gives lily an every day girl image; it portrays her in quite a nasty yet humorous way. She is definitely portrayed as normal with all the shots and connotations of working class Britain. Due to this she as an artist would be quite likeable as the majority of the audience would be just like her. Her audience is teenage girls around 13-18, who listen to pop music as this is the genre of this song.
Lilly Allen’s video for smile begins with her in her in a red bedroom, the red gives connotations of devilish, as the lyrics suggest she is quite bitter. The camera zooms in on her in her trade mark big gold jewellery as a way for the audience to recognise her. There is a flash back of her in the same room cuddling asleep with a boy on her bed. The video has a non linear narrative. Cuts of her comfort eating are shown in comparison with the loved up flash backs to represent a break up or an argument has happened, when she begins to sing which is direct to the audience, it becomes apparent her boyfriend cheated on her. Close ups on her face show the vulnerable side, her performance and facial expressions show her as hurt and vulnerable. She is being shown as a normal every day girl this is emphasised with her casual outfit and trainers which later became another trade mark for the solo singer.
The next shot is of her outside, the setting seems to be a working class area, no where special which also enforces the idea of her being just a normal every day girl. Youths in hooded jumpers and tracksuit bottoms correspond with the working class area. The hooded youths then attack the suspected ex boyfriend, the director of the video is really enforcing the run down working class area to the audience, he wants them to know its not a posh town. As he is being attacked the camera cuts to a shot of the lead singer smiling which amplifies the lyrics. The broken up couple then go to a stereotypical working class local café.
The slow edits match the beat of the music, a mid shot, shot reverse shot is being used in the café as the two talk over cups of tea another representation of working class Britain, the video then cross cuts to two large built men destroying his apartment then back to the couple then back to the men. Close ups of them two destroying his personal belongs are shown, to highlight how angry upset he has made her which corresponds with the devil like image her room portrayed at the start, she has now gone from a vulnerable character to quite a bitter girl. Every time she does something nasty towards the man, a shot of her smiling or laughing is always used this is to amplify the lyrics and relate the song to the video. Faster edits are now being used as the song becomes faster, the editing cross cuts from him trying to get to the toilet to her on her bed laughing at the computer, the camera is also looking up to her now, where as in the beginning it just panned around her from front on. This angle is used to show she is getting over him, that she actually does have control over his life at this moment in time. To correspond with this the camera is now looking down on him as he goes to the toilet. A series of shots where he is performing as angry shows she’s finally getting her own back Lily’s performance however shows she is happy with what’s happening.
No special effects are used in this video; however it could be argued that towards the end when she is performing straight to the camera in tracking shot of her walking down a town or city strip, that a blue screen is being used. The final shot of the video is of the main star lily smiling, she feels finally she has got one over on her old boyfriend.
This video gives lily an every day girl image; it portrays her in quite a nasty yet humorous way. She is definitely portrayed as normal with all the shots and connotations of working class Britain. Due to this she as an artist would be quite likeable as the majority of the audience would be just like her. Her audience is teenage girls around 13-18, who listen to pop music as this is the genre of this song.
Subscribe to:
Posts (Atom)
