Chemical brothers .
The music video for ‘Hey boy Hey girl’ by the Chemical Brothers beings with a tracking shot down the middle of a coach, the young children on board are in school uniforms this show they are on a school trip, when the camera finds the videos main character we see her in a mid shot then the camera closes up on her hands then closes up on a book about skeletons the audience become aware of the fact she has a slight obsession with bones. The high angle shot which is being used lets the audience know she is not of the highest importance or significance this is emphasised by a low angle shot of a boy who has just spat on her book, the camera is looking up to him, this corresponds with the idea of her not being the most significant person. The video is clearly a narrative based video; there is no performance in sight we as an audience are just peering in.
The next shot is a medium long shot of the children running their performance is very stereotypical of what you would expect to see on a school trip for children of their age, this gives shot gives connotations of freedom. A special effect of slow motion is also being used to emphasise their freedom and chaos, they could be hinting on the fact that their freedom won’t last forever. This idea is backed up when a mid shot of an older teenage boy in a hoodie is sat on a bench, he doesn’t look free or hopeful, and he looks defeated as if he’s not got much potential in life, no sense of freedom. As the video continues a high angle wide shot is used to get a good understanding on how large the building they are in is, or it could be quite an average size yet to the children it’s huge. The girl is then seen again looking at bones throughout the museum her obsession is constantly being brought up to really highlight her fascination. The real highlight of her obsession is when the young boy from the coach tries scaring her with a skull she inst phased in the slightest by the skull which a normal girl of her age would normally be scared off. After chasing him down the stairs she breaks her wrist the camera zooms into her X-rays and a graphic match is used to link us to the next location of her bathroom she takes the X-rays away from the light, which is another sign she has been looking at bones. She then brushes her teeth in which her body turns into an animated skeleton; this elliptical edit now brings us to her as an early twenty year old.
Special effects such as CGI are used when she opens a toilet cubical after her water bottle, which was tracked by the camera as it rolled into the cubical; there she finds two skeletons making love. The hallucinations and props of bottled water suggest drug abuse. As the camera tracks her leaving the toilet she enters a club where everyone is drinking water which really enforces the idea of drug abuse, she then leaves to go to another room. The music becomes more up tempo to match this strobe flashing lights are used. More CGI is used when the whole dance floor becomes skeletons. The camera tracks her leaving the club and getting a taxi home.
The music video is linear as it follows the girl through her life, the elliptical editing shows us the parts we as an audience need to see, we don’t go through the whole journey there is a big jump, which amplifies the lyrics of ‘here we go’. Another amplification of a lyric would obviously be the ‘hey boy hey girl’ these lyrics match with the class of school children. This amplified video creates a futuristic image for the band, it’s a strange video for a different type of music, it has connotations of the dance culture drugs, clubs and sex which are a negative view on their genre of music, and this indirectly promotes the band. The audience of this video would start from a young age of sixteen up to thirty.
1 Oct 2009
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