Codes and conventions

After taking our survey results into consideration we thought we should also follow the codes and convetions that apear in the music videos that we have analysed over the past weeks.

The most common factor throughout the videos was that the video amplified the lyrics in the song. When we begin to storyboard our video, we shall take this into high consideration.
How we portray the artist is also very important, the genre of music depends on the representation we will use, we have chose a rock band. Our video will be very simialr to those of other rock bands. This includes a performance which is a common aspect of a rock video, this will iclude lip syncing. To help portray the artist we will also consider the mise en scene to emphasise the bands personality.
When we start to edit out video, we need to make sure that the edits match the pace of the music.
There should be a wide variety of camera angles, alot of close ups, tracking shots and crane shots should be used to follow the usual conventions of a music video.
The simple narrative of our videos should be linear as most videos are, also it should come to a close, a music video is a short film which should come to an ending, no cliff hanger will be in our music video. The story line should be quite simple, yet not boring. To match the simple narrative we will use a simple realistic setting, this is a very common convention in the music videos we have watched. We need to attract people with our video, we will use special effects however in the time space that we have we will have to use quite simple special effects, which is an advantage to us as most videos use simple effects such as slow motion very often.