When we asked 30 people questions about what they preferred to see in a music video, to help us create the perfect video for our target audience.
In the 30 people that we asked 16 were female and 14 were male.
4 of whom were 16 8 were eighteen and 18 were seventeen, this concludes that we will have to be basing our music video around the specific results, in summery we will have to use ideas and points based on the age and gender.
The majority of the people we asked only watch videos for less than one hour a day, therefore a video should really statnd out and intrigue the audience into watching ours.
The most popular music channel was MTV and was also the most popular to watch. Our video should be something very simliar to those MTV play this should create a bigger audience and better feedback.
The preferred music genre is rock; therefore we will use a rock band to correspond with our results.
However the most popular music video is Beyonce - Single ladies which is a poplar R&B artist. Therefore our video could have some elements of an R&B video. This however would be hard to create as most videos for R&B artists involve clubs, which our group will not be able to film in legally.
The least popular music video was Lady Gaga – Poker face and Westlife – Mandy which are both pop songs so we can gather from our results that pop videos are the least popular.
The most popular artist at the moment which is suggested from our results is Calvin Harris, who is an electro artist, the editing in the videos are usually fast paced to match his up tempo genre.
When asked if they prefer narrative or performance based videos 18 people prefer narrative where as 12 people like performance based videos, this contradicts with our pervious result of the preferred genre being rock as most rock videos are usually performance based.
Furthermore when asked if they prefer linear to non-linear, 18 people prefer linear and 12 people prefer non linear, therefore our music video shall be linear.
The most popular setting for a music video is a city with 8 votes, this could be a possible setting for our music video, however it could be quite a problem trying to organise trying to get the group together at the same period of time in this setting. The next most popular areas are a house and a field which both got 6 votes, these areas are a lot easier to get to and organise so they could be more convenient setting to shoot our music video.
We asked the question, should the video include the band or artist? Our results show that people prefer to see the artist/band, this could correspond with our most popular genre of rock.
We then asked if they should play as themselves or a character, themselves was the most popular choice.
Our results also show that the audience prefer a music video to illustrate the lyrics. So when choosing our song we as a group need to focus on the lyrics, which ever song has the most simple lyrics to portray we will use.
When asked if they prefer slow or fast music, they chose fast, therefore our music video should correspond with our results and be faced paced editing.
Yet the video should be realistic as this is the preferred choice of our target audience. This will be easier for our group, as we have a limited time.
The video will also be in colour as only 13 people enjoy this effect. This is ironic as the most popular video, Beyonce - Single ladies, is in Black & white throughout the video.
We have also decided to not use a dance routine in our video as 19 people dont like to see them this is another benifit for our group as we do not have the time to choreograph a routine.
Were going to have an animal because this is what they want to see. An animal will automatically make our video more loveable, the majoirty of our questionares were answered by girls, stereotypically they will really enjoy the cute loveable animal aspect of our video.
We also asked what the audience would like to see in the digi pack, a DVD was the most popular choice, as this could be quite hard to produce we could opt for the second highest result which was artwork.
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